If you haven’t seen it yet, check out the Indian Condom Song on YouTube.
Unlike the comments I find the song more than just funny.
To me – the video illustrates the awesome power of local creativity to spread a vital public health service message.
It is repetitive, which is a good way of reinforcing the message in addition to being amusing and memorable.
For several South Indians its a familiar tune that remains in your head and most importantly it goes a long way towards talking about ‘safe sex’ openly.