There was a point in my life when I was a fan of ’causes’. Not the Facebook app.
Friends would remember me as someone of strong opinions, strong ideals… as someone convinced of themselves. Wholly. Fully given to a set of beliefs and someone who always wore the same lens through which she saw the world.
Now I’m a different person – I ask why, how, do those numbers stack up?
A couple of years ago when an activist organization sent me an e-mail about the ‘evil’ of big corporations — I would do pass it around to everyone I knew and all those who happened to be on my contact list by accident.
Today I chanced upon another one of those e-mails (usually deleted these days without even a glance) and it caused me to ponder just how sensationalist and non-rigourous it was and consequently how sensationalist and non-rigourous by extension I must have been.
There is nothing very surprising about this in itself. People grow up. Intelligence arrives as do wisdom teeth.
This particular mail I got had to do with the formerly christened Swine Flu now — now known by its more austere name the H1N1 virus. This e-mail originated from a group of ‘concerned citizens’, whose sworn mission is to oppose large corporate entities they regularly blame for damaginf the environment, perpetuating hunger in the third world, sustaining child soldiers and now also causing Swine Flu.
If you are like me, you already smell a rat, or a pig — as the case might be. To be anti-corporate entities for economic reasons, labour rights and so on is understandable. But to connect them to Swine Flue is an example of hijacking am event to strengthen the case of cause without any established causality.
Sample these statements from the e-mail I received – wait, forge the statements, here is the title “The Truth About Swine Flu”; did you know there was a lie involved? I didn’t. Insinuation number 1.
Now to the statements — No-one yet knows whether swine flu will become a global pandemic, but it is becoming clear where it came from – most likely a giant pig factory farm run by an American multinational corporation in Veracruz, Mexico.” Notice, GIANT AMERICAN MULTINATIONAL CORPORATION — advocacy communications at its best.
“These factory farms are disgusting and dangerous, and they’re rapidly multiplying.” – Incidentally, bolds are all as they are in the e-mail. Notice, DISGUSTING and DANGEROUS – also rapidly multiplying; here is my question – links, footnotes, data?
The World Health Organization (WHO) and the Food and Agriculture Organisation (FAO) must investigate and develop regulations for these farms to protect global health.” Global health of course, is merely a function of regulating pig farms. Snort.
“Big agrobusiness will try to obstruct and scuttle any attempts at reform” , ahem, substantiate?!
If we reach 200,000 signatures we will deliver it to the WHO in Geneva with a herd of cardboard pigs. For every 1000 petition signatures we will add a pig to the herd” (italics my own) – This is how seriosuly we want to take global health and swine flu – not policy, not a serious study of what ‘regulations’ might work – but cardboard pigs, sure. Bring ’em on!
“Smithfield itself has already been fined $12.6m and is currently under another federal investigation in the US for toxic environmental damage from pig excrement lakes.”…a combination of increased global meat consumption and a powerful industry motivated by profit…”, and yet because there is a market for pork apparently there isn’t enough regulation! Snort.
Swine Flu, let me state, is something that calls for serious research and action. However, what it does not call for, is hijacking of its intrinsic importance by an anti-profit, anti-corporations bandwagon that does little else than hollar about regulations and practise strategic communication games to get ints finger on the world’s issues-pie.