Contextual Information

I’ve been slow to convert from Firefox to Chrome – despite the fact that Chrome is a lot faster, has more screen-estate and in general provides for a smoother browsing experience.

I’ve finally gotten rid of Firefox altogether though thanks to a great little extension called Apture Highlights. Although Apture works for Firefox too, it somehow fits with Chrome being more ‘new generation’.

What makes Apture absolutely fantastic is how real it has made the “contextual web” for me.  Sure, one doesn’t really need contextual links to save a few clicks. The great thing is that this is how we search for information in the real world — we read something, find something we don’t know about and ask. All without having to do a couple of intermediate steps in the middle.

Take a look at the video below:

Here’s what Venture Beat says about Apture

Perhaps the most coolest thing about this feature is the fact that you can also perform Apture searches within Apture content. I suspect most readers are used to following their curiosity through multiple Web searches and pages. Now you can do that without leaving the page where you started or opening a bunch of new browser tabs. Harris said publishers have found that readers stay on the page two to three times longer after Apture is activated.

Try it, it is awesome!

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